Overture (Yahoo)- Keyword Advertising for Performance, Profit and Targeted Leads

Yahoo! Search Marketing

(Formerly Overture)

Overture

When it comes to pay per click advertising, Overture is the granddaddy of them all. This organization has combined with Yahoo, and together, they can get you plenty of visitors. And, the information available at Overture makes a good tutorial on the subject of PPC advertising.